Hungry for Happiness Academy Coach Certification Program

Become an expert coach.
Make a bigger impact. Do it on your terms.

The Hungry for Happiness Certification program is our signature 400-hour certification program that provides expert-level coach training and in-depth business building strategies from the industry's most heart-centered and successful entrepreneurs.

Hi Love,

I want to take a moment to honor you. I truly believe everything is happening for us in perfect timing, including you being here reading these words. I am grateful for you and your interest in being a lightworker in this world. I used to get a little freaked out by the word “lightworker.” It felt very “woo woo” to me when people would use it to describe me and my work. Until I realized that was exactly my purpose – to illuminate the dark places that people struggle with, and help the souls who feel depleted uncover and relish in their own light and love.

One of the ways that I do this is through my mission:

To help 1 million people end dieting by 2020.

When it comes to my mission, I am clear on the fact that I can’t do it alone. I need fellow lightworkers to step into their power and fully own their essence so that they can help me change the world, one person at a time. The world needs us to step up and heal, and to stand strong for women around the world who need us most. It’s our job to unite humanity by helping people breathe, feel, and thrive.

Humanity is desperate for a radical paradigm shift, a shift in..

  • The way we treat our bodies.
  • The way we relate to our souls.
  • The way we love.
  • The way we connect.
  • The way we heal.

And that is the overarching mission of Hungry for Happiness.

I have traveled to over 33 countries and worked with thousands of people to learn and understand the fundamentals of happiness and how we relate to our emotionality. I’ve spent tens of thousands of hours researching human psychology, behavioral therapy, and energetics to understand the underlying issues of why we are overweight and overwhelmed. I’ve coached thousands of women around the world and helped them heal their relationship to food, their bodies, and themselves. Through these experiences, I discovered the seven fundamental issues we face when it comes to true and lasting transformation.

This is my life's work that I now want to share with you so that together we can Impact the world.

It’s not my goal to be an influencer with a bunch of followers. That never interested me. I want to be a leader alongside an army of other leaders who are heart-centered, confident in their abilities to teach and heal, and care deeply about the potential for global transformation that I see so clearly.

This next phase of my professional evolution includes empowering individuals to embody the exact skill set I’ve used for years to support thousands of people around the world.

I am ruthlessly committed to the mission I have in this world. I envision it with absolute clarity and I know it’s inevitable. I want to support you in unearthing your hidden gifts and stepping into your power so that you can come along this journey and transform the world right alongside me.

All love,


Coach Certification Program

This program is an intensive training program for wellness coaches and female leaders who want to dedicate their lives to supporting those who struggle with emotional eating, body image issues, and self-love.

This 10-month, 400-hour program will train you in the PHOENIX FORMULA, the Hungry for Happiness signature coaching process that Samantha Skelly has used to help thousands of women around the world end their fight with food and body. The course also provides training in heart-centered entrepreneurship and conscious business building, guiding you through the process of starting and maintaining a thriving online coaching practice in this niche.

From mastery in client attraction and abundance mindset, to branding and community building, we’ll teach you how to launch or up level your coaching business.

Apply to get started

The High Level Journey of the program

TERM one

The Rise

8 Weeks

Personal Exploration & Coach Embodiment
The Rise is an 8-week portion of the curriculum that focuses on personal empowerment and self reflection. This is a deep dive into fully experiencing your own personal relationship to food and your body, which will allow you to start fully embodying all of the practices and techniques you’ll be passing on to your clients.


The Phoenix Formula

23 Weeks

Coaching Mastery & Client Transformation
The Phoenix Formula is the 23-week portion of the program that covers the Hungry for Happiness signature coaching process. Samantha will teach you her proprietary 7-module system for expertly transforming your clients in a systematic and sustainable way. You will learn how to coach your clients through any issue by helping them release limiting conditioning and beliefs and restore their original power of choice.

TERM Three

The Fire Effect

10 Weeks

Entrepreneurship & Conscious Business Building
The Fire Effect is the 10-week portion of the curriculum that focuses on how to build your coaching business. In this part of the program, you will decide on your unique coaching style. You will learn how to effectively brand, market, and sell to potential clients to build your coaching practice, and Samantha will help you focus your message, allowing you to reach and transform the lives of your ideal client.

From Our Alumni

Meet Katey

I loved the focus on energetics and mindset. I’ve never really done a program or had coaching that focused so much on YOU as your business, and taking care of yourself in order for your business to prosper. Strategy is great but when you’re not taking care of yourself strategy doesn’t work. I also loved how focused this program is on EMBODIMENT. I think it makes a huge difference in who we become as coaches and it’s what separates this program from others.

Katey K.

Now, Katey feels more empowered and confident in her coaching abilities than ever before.
Every day, she is creating deep transformations in her clients and gets to witness the impact she has on the lives of others as she helps them truly end their battle with food and body. Here’s Katey’s advice to anyone interested in the Hungry for Happiness Certification Program:

“Take the leap and do it. This is the BEST program and the best investment you will EVER make. It will change your life and the lives of your clients in ways you could never even begin to imagine.”


This program will equip you with an expert skillset and industry proven strategies to build a thriving online business as a Food & Body Coach.

91% of people struggle with the relationship they have with food and their body. There are millions of people who are stuck in the vicious cycle of dieting and overeating. Food is the most socially acceptable drug on the planet. As a Hungry for Happiness trained Food & Body Coach, you will have the tools and skill set to help people discover and heal the underlying emotional root cause of why they struggle with food and body in the first place.

You will be able to take them on a journey from using food as a drug to numb out from a life and a body they hate to someone who uses food for health and hunger, fully accepts their body, and lives a life that lights them up.

You can have a business that elevates the world and your lifestyle.

Apply to get Started!

The HFH Certification Program has been phenomenal in taking my own personal development deeper and in teaching me how to share this information with the world. The biggest transformation has been in learning to REALLY slow down and be present, to listen to my inner voice and to stand in that truth. I love that the Certification Program walks with me on my own journey and walks me through how to effectively coach others in theirs.

Shawneen Walker


Program Features


During the Practicum portion of the program, you will put the Phoenix Formula into action and coach clients, peers, and members of the Hungry for Happiness community to master your craft. You will take on clients pro-bono to share your teaching and receive feedback. The purpose of the Practicum is for you to establish full confidence in your ability and skill set to help anyone transform.

Personal Mentorship

For the duration of the Certification Program, you will be paired up with a Hungry for Happiness mentor to support your personal growth and journey. Each mentor is a current Hungry for Happiness trained coach who has completed the Certification Program and knows the teachings inside and out.

Graduation Retreat

Hungry for Happiness will host a 4-day graduation retreat in San Diego on June 4th-7th, 2020. This event is optional but encouraged as a way for you to come together with your peers, mentors, and Samantha. Please note that students are responsible for their own travel, transportation, and accommodations if attending the retreat.

Private Facebook Community

As a Certification student, you will have exclusive access to a private Facebook community where you can interact daily with your peers and mentors. The purpose of this group is for you to have a safe space to share your experience during the program and seek support from other participants.

The Certification Program changed my life. It helped me embody the tools that I use with my clients and dig deeper into my personal healing. I’ve felt so much power and confidence in my ability to be a coach. I have the tools to help someone with body dysmorphia, perfectionism, and worthiness!

Tori Sawchuk


I don’t know about you, but I know I have a certain heightened awareness and irritation with “life coaches” who clearly aren’t doing their own work…

Continued work and personal growth are vital to the success of any excellent coach.

It’s my intention to only support those who have a high level of emotional responsibility and understand the importance of taking care of our vessel before we support others (much like the airplane oxygen mask spiel you hear on a flight).

The best coaches in the world are the ones who are constantly evolving.

You’ll never “arrive” at being a good coach. It’s all about constantly learning, unearthing, and discovering. Providing you’re committed to this journey, you’ll become the best version of yourself, thus making you an outstanding coach who can serve others.

I believe in an embodiment. I believe we should emulate what we are sharing. Each cell of our being should be in alignment with the words that we speak. We should be walking the walk in addition to talking the talk.

What people are saying

  • The Hungry for Happiness Certification Program has been the best investment I have made for myself. Going into the program I just thought I would be able to help women overcome their battles with food and body image but it is so much more than that. I have learned so much about myself and it has given me a different perspective on everything. I am confident this program provided me with everything I need to help women overcome their battles with food and their body AND create whatever life they want for themselves.

    Taylor C.

  • It’s hard to put into a few words the magnitude of how my life has changed with the Hungry for Happiness coaching program. Sam and the other women in the program have helped me discover things about myself that go way deeper than food and body. I have experienced shifts in my life that I never imagined possible. The concepts we learn are so profound but Sam has a special way of easing us into them so we can fully embody and truly integrate the work. I can’t wait to share this life changing work with the world!

    Jill D.

  • My biggest win so far in the Certification Program has been to feel into my body, to learn to trust the very vessel that my soul has occupied. I am learning to strengthen my intuition just as if it were my bicep haha. I joined this program not because of my relationship with food, but because there was this voice inside of me telling me that I was made to do more. I get to step into my purpose with the help of the amazing women within this community. So grateful!

    Amanda G.

  • My first breakthrough in the Certification Program was learning to break down the ways I feel and process. The program helped give my mind something to do, which creates the ‘pause’ versus just reacting or behaving as I normally did, and that was enough time for me to separate out what was going on. I learned how much my mind was on autopilot and how I could take my life back by not letting it run the show. The alignment work was the icing on the cake! It’s what made everything click for me. I now know that when I am vibrating high life flows.

    Jessica T.



An in-depth, proven system to help any client overcome issues pertaining to food, body, and spiritual development.

You will be trained in the Hungry for Happiness signature coaching process. Known as
The Phoenix Formula, this 7-step methodology will provide you with the tools, frameworks, and knowledge to understand how to help a client transcend stagnant or painful emotionality in the body and intentionally integrate new beliefs and behaviors that are in alignment with their highest self.

A complete business building structure.

During the Fire Effect portion of the program, you will learn the tools and skills needed to attract and serve clients who are a perfect fit for your business. We will spend 10 weeks reviewing the elements of branding, marketing, sales, and operations, so that you will have the skill set and knowledge necessary to start and run a thriving coaching practice, or up level your current coaching business.

Confidence in your coaching skills.

One of the biggest things we see in the coaches we train is “imposter syndrome.” This is the classic “who I am to teach?” mindset. Whenever this struggle surfaces during our work, our response is always, “‘Who are you not to teach?” Through the Certification Program, we will help you establish the necessary emotional foundation to not only thrive as a coach but be empowered and confident in your ability to serve others

Wealth Mastery.

Your relationship to money is absolutely essential when you are building and designing your ideal life and business. Becoming aligned with an abundant mindset, knowing your worth, and confidently asking for it are powerful skills. In order to do this, you need a radical shift in your money story and your relationship to money. Upgrading your wealth consciousness is not only beneficial, but mandatory to succeed as a coach.

Phoenix Community.

You will be welcomed into a loving, connected, and intimate community of women who are on the same journey as you and who share your mission to help heal the world. Each program participant is carefully selected based on our thorough application process as well as their individual mission, intention, and phase of development. We pride ourselves in curating and cultivating a nurturing community where we can all thrive together.


Although the intention of completing this journey is to empower you to serve others, the personal benefits are many and include self activation. Through this work, you will activate your system, light up your emotional world, and uncover the deepest part of who you truly are at your core as well as why you’ve been placed on this Earth.

Are you ready to embark on a new path?

The next step for you in this process is to fill out the application and book a call with us.

Our intention is to get to know you and understand your vision and goals. It’s so important that you choose to join us from a place of alignment. It needs to feel like a full body “YES!” Let’s explore your aspirations together and find out if pursuing this.

Apply NOW!

This is the first time I’ve been part of a support group of women who are focusing their attention on disordered eating. I so appreciate Sam’s straightforward approach and the nitty-grittyness of diving in head first.

The women are amazing.

They are all leaders in their own way.

Carolyn J.


If you’re reading these words, it’s safe to say that you are feeling called to do something different. You are here for a reason. You know there’s more to life than hustling for your worth and always being in survival mode. You are a being of light and love and you are meant to live a life that lights you up from the inside

You are a healer.

You are a heart-centered lightworker who wants to help others and change the world. Being here is your first step toward doing just that.

The act of YOU stepping into your power and giving yourself permission to follow your bliss will have a ripple effect that will enable others to do the same.

Just stop for minute and think of how amazing it would be to live in a world where:

  • It’s absurd to think that people ever hated their bodies.
  • Following your dreams isn’t a luxury but the norm.
  • Everyone is connected to themselves at a deeper level.
  • The day to day struggle has been replaced by day to day thriving.

This isn’t some far off fantasy… This is the reality that is waiting for us…

We just need enough lightworkers to step up, own their power, and get to work.

So…wanna help me transform the world?

Apply to get started!


Real, lasting transformation takes time, whether you’re a coach or a client. There is a lot of content to cover
in this program, and we want to make sure you not only have time to learn the ins and outs of these teachings but also have the time to practice them and integrate them into your own life and coaching practice.

Month Program

High quality coaches who truly impact their clients take personal responsibility for their own
commitment to growth and development.

One off trainings or 2-day seminars are usually
quick and dirty. They do not give you the exposure to content and the time to integrate the lessons learned into your skill set.

The bottom line here is that I want you to be
successful ASAP. And to achieve that, you need to be willing to commit to the time and lessons it will take to get you there.

The Magic Behind it all

Introducing the Phoenix Formula

The seven pillars of Phoenix Formula transformation will enable you to take any client from a “numbed out” state to emotional freedom.


I believe we need to feel in order to heal. We need to stop putting bandaids on bullet wounds and stop externalizing internal issues.

We need to stop trying to “think our way out” of our emotionality and instead connect with the depths of our pain and wounding and heal it at a visceral level through energetic shifting. This is what leads to the end of self-sabotaging behaviors often associated with food and body issues.

When we are deeply connected to our bodies, we uncover a certain magic – a magic that is always there and comes to life when we listen to and honour it. Through connection to our bodies, we also unlock a profound and deep knowing called visceral intelligence. When we are aligned to this type of awareness, we are able to consistently feel and tap into true healing and sustainable transformation.

Our signature process is outlined in our Program Syllabus which you can download here.

The Team to help you become the
best coach possible

Samantha Skelly

Samantha is the founder of Hungry for Happiness and the creator of The  Phoenix Formula signature coaching process. She battled disordered eating and body image issues for years before realizing that conventional diets and “bandaids on bullet wounds” didn’t work. It was when she began to work on the emotional side of her struggle that Samantha started to see real change. From there, she was able to uncover and heal her underlying pain, which led to a full recovery of her disordered eating and body image

Cheryl Hawrychuk

Cheryl is a mom-preneur, wife, Hungry for Happiness certified coach, and personal trainer. She’s the founder of ReelLife Freedom, and the host of the Reel Life Freedom podcast, where she empowers mothers to be the best version of themselves through her emotional coaching programs. Cheryl believes that all mothers have the capacity to live a vibrant, fulfilling life, and she’s on a mission to help other women discover what freedom truly feels like while raising little humans.

Richelle Ludwig

Richelle Ludwig is a food freedom coach and certified Hungry for Happiness instructor. She is a student for life and the seeker in her, led her on her own journey of healing from the inside out. She loves introducing women to inner child work and teaching them that their fight with food is distracting them from the core of their pain but also their power. She helps women who feel unworthy come back home to their body and end their fight with food by feeling again.

Stevie Wright

Stevie is a certified body image coach, personal development junkie, healer, and coffee lover. She’s spent the last several years constantly working on herself to go from disconnected, playing small, and never feeling good enough, to free, empowered, and self loving. Stevie realized she wanted to help women do the same and offers high level coaching to individuals and groups, and also hosts transformational women’s retreats. Her mission is to help women ditch the drama with food for good and

Kari Whipkey

Kari is the Founder of The Say My Name Project. She has run her own Personal Training business for over 10 years. She is a single mom of 4. Her purpose and passion is to serve women. Kari is a certified body and food freedom coach through the Hungry for Happiness Coaching Certification, as well as a certified mind/body wellness practitioner to help women with diet addictions in order to find connection with their bodies again.

Brielle Brasil

Brielle is a certified Hungry for Happiness Food Freedom coach. She is an independent, free-spirited woman that is passionate about helping people. Her main mission in life is to coach women to heal their relationship with food and their bodies. She is a cat lover, yogamaniac, traveler, and dancing queen. Her passion for her career is reflected in her personal life as she embodies the tools she teaches and values living a life of growth, connection and purpose.

Coach Certificate program

How is this different than other programs?

  • Focus on emotional, internal work.
  • Comprehensive business building curriculum.
  • Exclusive access to the ever growing Hungry for Happiness community, which can translate to warm coaching leads.
  • Personal fulfillment based on the fact that everything you do and learn is for a greater mission.
  • Access to additional mentoring beyond the scope of this program through our continuity program, The Flight Network.
  • In-person immersions to connect and cultivate lifelong relationships, both personal and professional, with your fellow program participants.

Frequently Asked Questions

Once I’m certified, what happens next?

After the 10-month immersion, you will have all of the skills and knowledge necessary to start your business. You will be a confident and skilled coach with the expertise to help people identify, explore, and heal the root cause of their struggles. No matter your financial goals or how you want to deliver content (i.e. running your own coaching retreats or online coaching programs), you will walk away from the program with a structured plan to achieve your goals. Something to note: I would highly encourage you to create an online business so that you can work from anywhere in the world.

How long is the term?

The program begins on January 21, 2020, and is completed on December 4th, 2020. If you can show all of the required work was completed for your 400-hour food, body, & spiritual coach certification, you will be given your completion document signed by Samantha Skelly. Proof of completion of all Firebooks (weekly assignments), audio practices, meditations, client work, attendance, and lecture participation will be due prior to the graduation in order to be certified by Hungry for Happiness.

How much time do I need to dedicate per week?

We recommend you block out 8 to 10 hours per week to complete this program. Consider this a university level course. It’s essential you keep up with the pace of the course while you do the work on yourself. The 8 to 10 hours will be a mix of personal work, client work, embodiment, and learning the Phoenix Formula concepts. Time management is an essential skill to learn as you build your coaching practice. Starting to integrate time blocking into your schedule during this process is highly recommended.

I’m not sure if this course is right for me. How can I decide?

We’ve created an extremely detailed syllabus for 2020. In this document, you will find an outline of the complete course curriculum as well as a high level concept of what you will be learning. Once you apply for the program, you will book an interview call with a member of our enrollment team. On that call, we will dive into the specifics of the program and get to know you on a deeper level. The intention for this call is to ensure this program is the perfect fit for you.

What happens at the graduation?

The graduation event is your opportunity to meet classmates, Samantha, and the HFH team in person to celebrate the 10-month journey you completed. Hosted in beautiful San Diego, it is an optional but highly recommended multi-day experience full of collaboration, workshopping, self-discovery, healing, and fun! You will be challenged to show up for your life and your dream business in person and in the moment. There is no hiding, because we believe in you. Attendees are responsible for travel and meal accommodations throughout the entire trip. We love families, however we cannot accommodate them in this space. The graduation venue is for HFH staff and students only.

Is there a refund policy?

Hungry for Happiness offers a 21-day grace period from the start of the program for refund requests. After the grace period expires, no refunds will be granted for any reason. If you pay in full and decide to leave the program before it is completed, you may be eligible for a refund, but it will be pro-rated for the amount of time you were actively enrolled in the course. The initial deposit remains non-refundable.


Enroll Today

The next round of the Certification Program starts January 21, 2020. We’re filling up quickly for this round and have limited spots available…

If you’re ready to take the first step in building the business and life of your dreams.

View the Syllabus

After you complete your application form,
be sure to book your interview call.

Apply Now!


I spent years of my life in therapy, working on my mindset, constantly trying to “force my way” through personal development. Being the naturally active thinker that I am, I used this same logic to try and “think my way out of my eating disorder,” and failed, time and time again.

What Include

I can remember therapists saying that I needed more sessions or I just needed to try harder. I felt
defeated and like a failure
. I tried so hard to heal myself over and over again, and it never worked, so I acted out negatively and constantly berated my body.

After years of this vicious cycle of trying to heal myself with all of the quick fixes and bandaid on bullet wound methods that were out there, and always failing, I finally realized that there had to be another way.

Cognitive strategies just weren’t working, and although I avoided alternative methods like the plague, I finally got real with myself and had a “come to Jesus” moment to admit that all the ways I was told I could heal myself just weren’t working. So I decided to explore energy work and learn the fundamentals of energetic alignment and energetic clearing.

Within weeks of starting this work, everything changed…

For once in my life, I could FEEL. I could feel emotions that weren’t just anxiety. It was the first time I felt FREE of the heaviness permanently crushing my chest. I was able to breathe deeply without emotionally overwhelming myself.

I felt free.

I felt blissful.

I felt alive.

I wondered why the standards of healing were so backwards. We weren’t addressing the emotional body at all, and that is the foundation for trauma and pain.

This is when my healing journey truly began. This is where I stopped the overconsumption of information (like fad diets, books, podcasts blogs, etc.) and began to explore the depths of the wounding that was manifesting into the desire to numb my emotionality in the first place. Through this work, my never-ending struggle finally made sense. It finally all came together. I realized:

If we want to start feeling better, we need to be better feelers.

I truly believe we are going to help the world heal when we help the world feel. There is no other way. This is what I believe from the depths of my soul, and based on the transformations I’ve witnessed in working with thousands of women throughout my career.

Will you help me carry the torch of healing others through feeling?

All Love,

Your Dream Life is Calling..

Imagine, for a moment, your ideal day. Imagine yourself waking up to your morning ritual before getting ready to tuck in and serve your ideal clients. Imagine yourself being in full service of these women, and feeling fulfilled at the deepest level. Imagine a day where, when you place your head on your pillow at night, your soul whispers, “Good job. You are amazing.”

There is so much misinformation when it comes to how to effectively support those who struggle with food and body issues. Sadly, this information is circulated and coached to hundreds of thousands of people on a daily basis.

This is why I need an army of leaders to support me in sharing insight on how to effectively create transformation at the deepest level while establishing sustainability.

That’s where you come in. I need other lightworkers by my side to support the 91% of people who struggle with the relationship they have to food and body.

Are you with me?




There is no way around this type of commitment. If you’re looking for easy shortcuts or a quick and dirty way to become a millionaire, then this program probably isn’t for you. But if you are ready to up level your coaching practice or start a coaching company from scratch, we can give you the tools and skill set to establish a successful company in an industry filled with endless coaching opportunities.


You will be trained to charge $150 – $500 per hour-long session, based on your positioning and the services that you offer. An important part of the process will be allowing you to discover and refine your true passion so that you are highly motivated to serve your client base.

I will give you the tools and knowledge that I used to make this a reality for myself. If you take everything you are taught and implement it–if you really commit to an abundance mindset and work to make it happen–I truly believe you will have success as a coach.



Because we have full confidence in the power of this program, and we know that you
will experience both personal and professional transformation through our
certification, we offer this guarantee:

If you do not make back your investment in this program within 12 months of
graduating, we will provide you with three 1-1 coaching calls with an expert consultant
who can help you troubleshoot & optimize your business strategy.

Apply to get started

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